McLaren

Formula 1 is all precision and pressure. Our challenge was to inject a little humanity into the fastest sport on earth.

At the McLaren Technology Centre outside London, Robot turned the home of speed into a creative playground. We developed two original content series starring Lando Norris and Oscar Piastri, blending high-octane filmmaking with comedy and behind-the-scenes access, showing how Pixel helps even the world’s fastest men move faster.